GoHomeReady.com · Jason Helling, Fireside Realty · (920) 450-6249
Seller Roadmap & Printable Checklist
A practical Northeast Wisconsin path from early planning through closing and moving. Check off each item as it is completed, and confirm property-specific decisions and deadlines with the appropriate professional.
1. Understand the numbers
- Discuss a likely price range using current comparable sales and competition.
- Obtain an approximate mortgage or lien payoff.
- Estimate selling costs, preparation expenses, moving costs, and possible proceeds.
- Identify your preferred timing and any sale or purchase dependencies.
- Decide which financial assumptions need property-specific confirmation.
2. Decide what to repair—or skip
- Address known safety, moisture, structural, electrical, plumbing, heating, or cooling concerns.
- Prioritize deferred maintenance and obvious buyer objections.
- Compare likely benefit, cost, timing, and disruption before starting cosmetic projects.
- Gather permits, warranties, invoices, inspection reports, and repair records.
- Ask Jason which improvements may matter to buyers in the current market.
3. Prepare the presentation
- Declutter rooms, closets, counters, storage areas, garage, and exterior spaces.
- Deep clean and remove odors; complete minor touch-ups where worthwhile.
- Improve lighting, curb appeal, landscaping, and the entry experience.
- Secure valuables, medications, documents, and personal information.
- Prepare for photography, showings, pets, access, and short-notice requests.
4. Price and launch
- Review comparable evidence, competing listings, and recommended pricing strategy.
- Complete required seller disclosures accurately and ask questions when unsure.
- Confirm photography, description, marketing plan, showing instructions, and launch timing.
- Define how feedback, activity, and market response will be reviewed.
- Keep the property clean, accessible, safe, and ready for scheduled showings.
5. Evaluate offers and close
- Compare price with financing, contingencies, credits, deadlines, and likelihood of closing.
- Track inspection, appraisal, title, financing, and other contractual deadlines.
- Respond promptly to document and information requests.
- Arrange moving, utilities, address changes, cleaning, and transfer of keys or access devices.
- Complete agreed work, prepare for the final walkthrough, and review closing figures.
This educational checklist is not legal, lending, tax, inspection, construction, or financial advice. Requirements vary by property and transaction. Confirm current facts and deadlines with the appropriate licensed professional or official source. Equal Housing Opportunity.